Articulation

We are currently conducting a social media sentiment analysis of the public reaction to the same-sex marriage law in an effort to link the digital discourses with the reality of the wellbeing of LGBTQ people in Ecuador. Through collaboration with quantitative researchers, we are carrying out a mixed-methods analysis of social media content that includes trending hashtags for same-sex marriage - both in support of and against LGBTQ rights (#MatrimonioIgualitarioEc; #CuencaViveConOrgulloLaDiversidad; #ConMisHijosNoTeMetas; #NoMasDictaduraDeGenero). 

We will not only analyze the hashtags, but also the commentaries that accompany them, the people that produce them, their ages, their intentions, and most importantly, the construction of their discourses. For example, what type of data do they cite? Which sources do they reference? What feelings do they express? What is the impact generated - meaning the popularity and shares of online posts?