'1-800-worlds' is empirical proof of how science and technology significantly changed the class patterns of society to social imagination about labour and work. Beyond the exaggerations, the call centre economy paved a new economy which is based on 'flexibility' and it shook the basic ideas behind the Indian conventional thinking. For example, it redefined the culture of youth. According to the author, this book is a recreation of her nostalgic experience's comparison with technologically motivated, fast-moving society. she thinks about how a society which defined the class differences based on either indifference or compulsion to do a job by an 18-year-old or undergraduate was redefined by a generation who was eager to do 'nocturnal' call centre job as fun and adventure and questions back their parents about their 'right' to earn in defence to parents offer of we will take care of everything '.
1) Flexible economy: the author made the first attempt to understand the call centre economy and its ideology of flexibility through understanding the various technological innovations that led to globalization and its related social reordering. The author argues that technological innovations that happened during dot com boom and internet networking were critical in defining the neoliberal flexible service-based economy. She clearly points out that 'flexibility' is an achievement only accessed through different kinds of networks which later influenced the social global order.
2) Education, youth culture and Sts: mathangi Krishnamurthy’s approach towards understanding the Indian call centre economy was not merely based on political economy and its social consequences. Even though she criticizes the aspiration of anthropologists in regard to holistic understanding, she talks about various dimensions of social life that are rearranged and reorganised in relation to call centre sociability. she states that " the Indian call centre economy is also entrenched within a fragmented trajectory of state-led technological development and educational policy in India (chakravartty2004,pitroda1993), and I argue, a manifestation of what ashis Nandy has called the post-independence predilection to 'spectacular technology (Nandy,1988)." it gives a great opportunity for upcoming scholars to understand the correlation between science and technology along with flexible economy, especially that emerged from technologically mediated IT-enabled services.
3) Society, political economy and flexibility: the important contribution given by book towards Sts Discourse is twofold. One is understanding how the political economy of a society is determined by the flow of data and how networking redefined the economic transactions in both global and local level via fast technological innovations in the field of IT and ITES. The second is understanding how this technological innovations and so-called scientific progress are reciprocally redefining its own by-product, the flexibility. The author calls this dialectical relationship as one of the complex phenomenon, which is crucial in understanding the new social order after globalization, privatization and liberalization, in the context of rapidly growing technology and artefacts.
