Break up your image and text into details and patterns. Re-arrange these into new orientations and forms.
A layered idea (such as, in my case, the tendency to anthopomorphise technical apparatuses) could be communicated succinctly with a chopped up image, choice of font and a single word.
Articles and presentation slides have a highly regimented form and structure. Working in a format with a more flexible format highlighted for me the importance of aestheticly interesting and effective communication.
Primarily as a research communication tool, although if I was doing the project again I would certainly use it to help organise field notes and images.