Susi Geiger (PhD, Dublin City University) is a full professor of marketing & market
studies in the College of Business, University College Dublin, and holder of a European
Research Council (ERC) Consolidator Grant, “MISFIRES and Market Innovation,”
which studies activism in health care markets. Her research focuses on how complex
markets are organized, with specific interests in technology and health care markets, and
how they could become more equitable and just. She has published numerous articles on
this issue, including in Entrepreneurship Theory and Practice, Marketing Theory,
Organization Studies, and Research Policy. She has also co-edited the volume Concerned
Markets (Edward Elgar, 2014) with D. Harrison, H. Kjellberg and A. Mallard.
