Stephen Nicola has a background in Cultural Analysis and using anthropological and ethnographic principles in applied settings. Prior to joining the “MISFIRES” project Stephen worked as an analyst in the energy sector before studying for an MA in Applied Cultural Analysis at Lund University, Sweden. Stephen’s research interests centre on the exploration of what cultures, rituals and structures propagate how individuals and organisations view the world and what these perspectives leave behind. Employing multidimensional research methods to facilitate a better understanding of how cultures are entwined in the analysis of markets.