MISFIRES; iSTS19; Susi Geiger; Research; Poster; Healthcare; Markets

MISFIRES and Marketing Innovation - Innovating Together for Better Markets

MISFIRES aims to guide new academic and policy thinking by establishing how: 1) concerned actors voice and mobilise around the notion that a healthcare market has ‘failed’ them; 2) concerned actors seek to negotiate and address these failures; 3...Read more

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