- The invisibility of Technology: This is one of the important aspect addressed in the book. Earlier, both in common domain and scholarly space. That impact and changes that are attributed to the technology are misunderstood either economic or cultural. Most of the earlier works looked only in the utility, cause and changes attached to the technology. They never looked upon how technology had its own agency in moulding social relations and facts.
- Flexible alternative: Although the author did not wish to call it as humanistic Technology, the alternative innovations without complete destruction of the 'Frankenstein monster of Technology, is possibly based on the ideas of human capability to mute and control. The ability to choose and willingness to say 'no' for the temptations of uncontrollable Technology is the basic premise of these alternatives. The important condition which the text helps us to understand better is the restoration of human agency over technological somnambulism.
- Technological somnambulism, neutrality of technology, and technological determinism: the most important debate that occurs in the science and technology studies all over the world is about who is determining the social conditions and social relations in contemporary society. Various theories from different schools of thought argued and opposed each. some argued that there is nothing called technological determinism, still, a few of human actors are able to control and influence social formations, for example, the Marxists believe that it is capitalist, who are few controls technology and world order. There are others who believe that it’s not few, but everybody has the agency in the construction of technology. These theories are called the social construction of technology. On the other hand, there are who believes that we are trapped in the technological realm both from and in and out. These theories are called technological deter mist theories. Apart from this black and white distinction, winner argues that technology itself is political and legislative in power. It is not just a tool, but it can reflex back with its own agency. He negates the assumption of determinist that technology is impeccable, rather he argues that technology can be subordinated by a greater cost, because of the irresponsibility, ignorance and negligence of human creator. This lead to what he calls as technological somnambulism.
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