Close-up of a green plastic bag with a icon that says "I'm Green."




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Created Date

September 12, 2019 - 1:45am


Contributed date

January 19, 2023 - 2:49pm

Critical Commentary

Green plastic grocery bag. The side says "I'm green plástico > 51% de fonte renovável" and "Fabricado por Valfilm." I went digging in the Valfilm website and at one point it says made from sugarcane, although this isn't super obvious. Then I looked up the "I'm green plástico" logo and found this is Braskem's branding; Braskem's green plastic is made from sugarcane, but is not biodegradable because it is chemically identical to petro-based plastic. The "Materiais Recicláves Secos" on the front of the bag is for reusing it to collect dry recyclables; there are identical grey bags that say "Materiais Não Recicláveis" but still have the "I'm green" label. Follow up: as of April 13, 2022, the bags no longer have the "I'm Green" label.


São Paulo, SP

Cite as

Katie Ulrich, 12 September 2019, "sugar_133", contributed by Katie Ulrich, STS Infrastructures, Platform for Experimental Collaborative Ethnography, last modified 27 May 2023, accessed 1 March 2024.