Blog post: "Roundtable Discussion on Mobile Usage at the Base of the Pyramid (BoP)"

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Contributed date

July 9, 2018 - 6:48pm

Critical Commentary

AO: This blog post is an event announcing a roundtable with tech entrepreneurs to discuss how the research work on mobile phone usage at the base of the pyramid might be relevant for them. This was an important component of the dissemination because part of the intention behind iHub Research was to help the Nairobi tech entrepreneurs to make important decisions about their products based on research. Given that many of them did not have budgets to conduct their own market research, we hoped that some of the iHub Research work could help to fill that gap (at no cost to them).