Asta Zelenkauskaite earned her PhD in Mass Communication from Indiana University, Bloomington with two minor specializations in Information Science and Linguistics. Her research focuses on the ways in which communication occurs through computer network environments as well as mobile telephony. She is interested in the changes that social media bring to mass media landscape by studying these phenomena from a multi-method approach to analyze changing understanding of content, audiences and media companies. Most of her work bridges disciplinary boundaries methodologically and conceptually through her collaborative work with computer scientists and information science scholars.