Algorithmic Recommendations and Synaptic Functions



Creative Commons Licence


Contributed date

May 21, 2018 - 7:54pm

Critical Commentary

In this article, Nick Seaver builds upon Marshal Sahlins' (1978) notion of the "synaptic function" of demographic marketing by considering the implications of a new algorithmic marketing technology: collaborative filtering. Seaver discusses how the developers of these algorithm-based recommenders are performatively rearticulating relationships between people and things in ways that complicate classic conceptions of collectivity, individuality, and the networks of correspondences between them.



Cite as

Nick Seaver, "Algorithmic Recommendations and Synaptic Functions", contributed by , STS Infrastructures, Platform for Experimental Collaborative Ethnography, last modified 21 May 2018, accessed 25 May 2024.